Amazon recently unveiled its newest versions of digital book reader to the world on September 28th and each of them has its own characteristics. Kindle Touch is an improved version of Kindle that recognizes touch from the users to flip through pages and also to do other stuff. Because of the use of the touch screen, Kindle Touch does not have any buttons at all. In the other hand, Kindle Touch 3G further enhanced the capability of Kindle Touch where you can be connected to the internet just by using your Kindle. You can use Kindle Touch 3G to check e-mails and also news on the internet by using an internet browser. However, the most advanced Kindle being introduced will be Kindle Fire.
Kindle Fire is a really interactive digital book reader that uses Android operating system. This makes Kindle Fire capable to run Android games and also apps. However, comparing Apple App Store has more applications being sold compared to Android Store.
In terms of brand recognition, Amazon is known for its Kindle and they are popular around the world. However, Kindle is more known as a digital book reader and not an all-in-one tablet device like iPad. If you own an iPad, you will be able to buy apps for games, productivity and also to read book, the same feature being put into iPods and iPhone. The previous Kindle does not have the same brand recognition as Apple.
However, Kindle Fire is priced at $199, which is 150% less than an iPad with lowest specifications. This can be a huge selling factor for those who is quite strict on using their money. This is because Kindle Fire is also capable to play games, apps and other software like an iPad, but using different operating system. This is perhaps the only strength of Kindle Fire compared to iPad.
For now, Kindle Fire is cannot really threaten the iPad market and the storage capacity is also a little bit too low to store movies and TV shows. Kindle Fire is also incapable of video chat and most probably do not have a microphone for calls. However, those who owned a Kindle will be tempted to buy this new version because of various improvements being done. Kindle Fire will also be popular for new customers who want to own a tablet from a brand recognized for its quality with cheaper prize compared to other competitors.